Contents
A publication designed to be read at three speeds
01
Ten seconds
The central proposition of each section.
02
Two minutes
The model and the leadership decision.
03
Full reading
The argument, the evidence and its nuances.
The mandate-to-influence chain
Seven linked steps that turn a mandate into measurable influence
Each step corresponds to a chapter. Click any step to open it.
- 00IntroductionMost European Associations Do Not Have a Social Media Problem
- 01Chapter 01The Visibility Trap
- 02Chapter 02Who Is Speaking, and With What Authority?
- 03Chapter 03Build an Editorial Territory, Not a Timeline
- 04Chapter 04Give Every Channel a Job
- 05Chapter 05Move Communication Upstream
- 06Chapter 06Build a System That Can Respond
- 07Chapter 07Measure What Attention Makes Possible
- 08Final SynthesisFrom Mandate to Influence
- 09Diagnostic toolThe European Association Social Media Influence Test
- 10SourcesSelected References
- 11ColophonAbout #inextremis and Alain Steinberg